As for my hosting company, I really don't expect much back with any type of advertising. The market for hosting is too flooded. I've noticed that every kid and their dog has their own hosting company. What I've found out was that businesses really don't like to host with secondary hosting companies who have a server colocated at another hosting company. They want hosting companies with 24/7 telephone support, custom web-based account management system (not plesk or ensim), and reliability. So in my marketing campaign or my sales pitch, I always mention to them we are facilities based (have our own datacenter) + we have live support 24/7 and promise them that they will have a support agent 3 rings or less or their month free. 90 percent of my clients are referrals or just clients that signed with me while subscribing to my telecom services.