I think Assets also conveys an image of us using our own money.

Here is the basic scenario... Building luxury spec homes
I set up a project. I pick the land (so that I have the price). Then I find an investor who wants a hands off project (he can be hands on if he likes, but it isnt really necessary) to put up 200k (in most cases) to the bank to leverage the remaining (generally) 1.8m. The 200k and the land are the security. If the investor has a good enough relationship with a lender, it can be 0 down, but the only cash out of pocket really is to the bank to get the loan.

My builder designs, preps, ands builds the home (generally around 10000 sq feet) and the developments real estate office actually does the sale (we have the communities developer doing all of our sales). In 8-12 months (est) the house is built and sold and all capital is recouped plus a $300k profit to the investor.

That is primarily what we do (we do larger and smaller projects, but this is the best one for risk and reward).

There you go, let the wine start flowing!