Yes, with computers, it may be possible to put information together & find Jim Jimmy bought a Playboy magazine last month. But I doubt companies are going to pay for personally identifiable information about Jim & millions of other guys’ magazine choices. If anything, it would be a list of those millions of guys aggregated.

Santa Claus may know who’s been good & who’s been bad, {|8^P} (raspberries) but no other mere mortal is going to be able to track people’s actions like that.

When used correctly, database marketing is good for consumers & the businesses. Some won’t believe information about them is gathered for their own good. They probably don’t trust Santa with that info. 8^)

If you find a copy of Harvey Mackay’s “Swim With The Sharks …” you’ll the Mackay 66. Mackay says getting answers to these questions is a major reason for his success.