I have spent a good day working over the advice you have given me and have come up with some answers to the points you suggested.

1. Target Market - My target market is Retail outlets needing a Point of Sales solution with more flexibility then a cash register can provide.

2. Benifits to the customer
Friendly On-Time Service 24 hours a day
High Quality products that wont break down
Three Year On-Site Warranty for all hardware products
Same Day Delivery of all consumables
Better Reporting by sales person, product or user defined reports

3. 7 meathods to get in front of clients.

News Paper Classifieds
Direct Mail out to clients with-in Target Market
Advertising of relevant products in industry journals
Vicit local businesses within target market and offer relevant consumables at first time purchase discounts
Join local chamber of commerce and attend regualry as well as attending other networking events.
Follow up calls to any direct advertising or contacts that didnt purchase when i visited there business
Cold calls to other businesses that may be interested in services
Website with a lot of details about the company and the products and services offered which will be promoted heavily within other marketing material.

Sorry this is 8 but that carnt hurt i guess.

4. Creative message -
Update your Cash Register by using the Latest version of MYOB Retail Manager, to integrate your point of sales, and accounting tasks into one task, with easier reporting and better integration into your way of doing business. Using the latest computer and point of sales equipment to customize the set up for your needs. Including 3 year on-site warranty for all hardware components, friendly installation at a time convenient for your business to minimize downtime.

I look forward to hearing more, i am still trying to refine some of this a bit but i managed to get it all together for now.

Thanks for the help again