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Old 12-16-2006, 03:56 PM
alban alban is offline
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Default marketing--just the right amount

Hi everyone -

I introduced myself briefly in the introductions forum. I am new to the boards here and am excited to pick the brains of all you small business experts.

I have a company that I am ready to do some marketing for, but without having performed really any research, I already have a pretty sizable concern. I really don't know what to do in terms of marketing that will generate just the right amount of business. My business involves just me, and it is a "second job" for me aside from my fulltime job as a web developer for an insurance brokerage. My concern is that the "wrong" kind of marketing could create a problem in which I am inundated with TOO MUCH business! Has anyone here ever experienced this? How have you handled it? How have you adjusted your marketing strategy to create a manageable workload? I obviously don't want to have too little business, but I certainly don't want to be turning people away, either.
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