This is my first day on these forums.. did a search for small business forums and this was the only threaded bb that I found .. Anyway, found a ton of great information on here, so I'll probably be trolling this board often, but here's my question:

I'm trying to figure out the best medium to market to companies. The software that I am selling is a data management application, that I would need for like directors and exec's to see.

I just am trying to think of how to advertise it (I already have my foot in the door w/ one company, but I'm trying to broadcast what I'm doing on a broader scale) I thought about the paper, but a company selling an application isn't going to work in the paper I don't think

I guess there is search engines, which I have to optimize my website first, just been too busy working on the actual product to really work hard on the site itself.. Anyways, if any of you have ideas on how to market applications/software let me know.. I'd like to avoid spamming, I'd sooner not get anoter client if I have to spam them.. cause boy do I hate getting them.. I'd hate to be the sender...

Thanks in advance,