The Good: In our marketing efforts, we have developed a loyalty program that works wonders. We haven't lost a customer in 6 months.

The Bad: We're having trouble reaching our target market of Fraternity and Sorority members that are in college or have graduated.

The Ugly: When people come into contact with the offer, the think there is a catch when in actuality there is no catch. Hence, even when we reach people, they discard our offer.

I realize that the slogan "$1,000 for your Fraternity or Sorority" sounds like a gimmick, but i can't figure a better way to promote an offer where we give our loyal customers a refund of up to $1,000 at the end of a calendar for them being loyal. Advice, ideas, help would be much apppreciated.