Hi. I am in a tough marketing situation. It is also a non-business type question of sorts. My sister is the librarian of a small-town library that is struggling for users. The library needs to have a certain transaction rate to remain open. There are enough people in the community to keep the library open, but they just aren’t using the library.

I want to get more people in and using the library. How should I go about getting more people into the library, and using its services? New programs, etc?

Also, the library has little funding. How could I get more money into the library? The library has done things such as raffles and draws in the past to raise funds. Any ideas?

Thanks for your help.