Subtle point...but adding the .com to the business name could cost you down the line in ways you may have never imagined. Such as printing costs that may charge per character or something like that. OR...also, that would mean that your business name would have to be printed in a smaller font, yet take up the same space. For example, in your business letter head, business card, etc. Again, minor point, but just a thought. I ran into that issue with a previous business. My business name was too long. I wanted it to be descriptive, and it was, but it was too combersome when I wanted to print it. When I sold the business, the new owner changed the name (shortened it)...and I can't blame him! :-)