One thing - we just moved to Colorado. We were referred to a gas contractor by our realtor. I asked for a referral to a electrician. That electrician never called me back. I called him back the next day - he said he was really busy but might be able to get out to the house on Saturday even though it would put him farther behind. I told him to basically forget it, that I did not want to put his business into any problems.
So I started calling people listed in the phone book. I called about ten people, left messages for everyone. I did get in touch with one company (that had the word electrical in their name & they advertised in the electrical contractor section, yet they did not do any more work on electrical wiring). One guy called me back & now I have his name, number, and business card. He was very prompt in returning my call & getting here on time.
Customer service is very big & I would refer him to anyone that I know. Referrals are a big part of the business so if your customer service is great, you are well on the road to success.
(Did he over-charge us? I have no idea - but he was well worth it!)
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