More on Corey's train of thought - it really is hard to find a decent electrician for occasional residential service. They are typically interested in commercial accounts; also, the little guys sometimes have major problems to contend with. We used a self employed electrician to install our ceiling fans - I would not do that again, because it was one problem after another (like, my van is in the shop (family mini-van, to boot), can you advance me $200 of the funds, etc.)

If you can provide EXCELLENT customer service, call people back right away, and actually be willing to provide the service that you're supposed to provide, the price really is not that important. Maybe $75 hour, maybe more. You can reasonably get away with the same shop rates at the local auto dealers/mechanics (probably around $80-$90 per hour) because most people will be used to that rate, plus a service call charge.