I have to agree with Corey - if you have good customer service you'll have no problem whatsoever finding work after a few weeks/months. I can't tell you how many times I've had trouble getting contractors to call me back.

I think your biggest challenge will be just getting the word out there - you might want to try and put in a larger yellow pages ad. And here's some advice (based off of practical experience). When people like me call an electrician the first time we do not care who he/she is, as long as they can get the work done. So we grab the yellow pages and start calling from the beginning of the list. Naturally I have to think that a business like "Al's electrical" gets more calls that "Zak's electrical" due to the order in the yellow pages.

Just food for thought - you might try to cheat and name the company something early in the alphabet.

Also I would try heavily to leverage some early customers - give them a referral bonus or something. Tell them if they refer someone else for any job over $100 (or whatever you are comfortable with) you'll send them $20 - and make sure you stick to it. It would be worth it to get your name out there.

Also - I'd pay for a mailing list for small independent general contractors and send them your rates. Make sure you are a few dollars below the market average. Most GC's work with a variety of sub contractors especially for small jobs (ie, home additions, etc) and do not keep electricians on staff. In fact a friend of mine is a GC who has 6 employees and still does not have an electrician on staff - so right now he always subs it out. Unfortunately for you he is in WI or I'd refer you.