Thread: branding?
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Old 12-19-2006, 02:44 PM
CarlTheDriver CarlTheDriver is offline
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thanks again...im really working on this because.....

our store is in a huge transition here in our 27th year.... we are facing a new generation of buyers and its really different...now we arent even all antiques we are half new stufff, including the furniture we contract out to have made,and garden iron from mexico and a pretty big line of gifts.... our inventory is big......and the economy in our area is pretty bad, and our business supports us , 2 families,including 4 grandkids, and all the insurance etc etc.plus several employees.....so we are working hard to keep making it work, as our insurance and other fixed costs go up and our buyers shrink in numbers and money..... dh says how many times can we reinvent ourselves.....
we have a big reputation in antiques,but have lost so many of those customers,,,,talk about a recession, probably over half of our antique wholesale customers are out of business... and the new young homeowners are not very interested ... ....so we are kind of new at a lot of things...antique dealers can judge things on a dirt floor, and retail needs it displayed etc etc...my roots are really big dealers in trucks who have lots of money to spend,,and all i had to do was get it and show it to them and give them a good deal,and thats pretty well gone....

this discussion is aiming me at focussing on our best things, we have so much marketing all the time......and our core thing should be in all of it.....
so now i need to work on lots of new ways to bring in business....we are a destination store, pulling from about 100 miles, sometimes more...
sorry, too long....home tired..



p.s. this is so much better than ever working for anyone....its like a big experiment....
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