Check this out:

Here's the basic description:
http://www.gizmag.com.au/go/4813/

Here's a company doing it:
http://www.decentlyexposed.com.au/

The skin is applied to a car, but equally it can be applied to boats, signs, exhibition booths and walls.

It's digitally printed. Any pattern can be created, customer supplied too.

Does anyone know the software they are using? And what is the material?