Hello to all,

I am starting an new Property & Casualty Insurance Agency on 11/1. The name of my Agency will be MVP Insurance Group. I am currently working with a local marketing consultant on my brand identity. I'm still a little confused on a few things and was looking for some addt'l help. A good friend of mine highly recommended this site and I must say I'm quite impressed. So here I am.

I need help on a few lingering issues that need to be worked out. I would appreciate your "valued" input.

The Overall marketing message (tagline) for MVP was agreed as : "Our Most Valued Person is You" . Trying to differentiate from the MVP player analogy and focus more on the person aspect. I know you don't know the whole story behind MVP, but my initials stand for MVP and I wanted to focus on the person more than the sports analogy of the player. I could have either chosen a tagline not stating what MVP means or making sure that you know that MVP is the "Most Valued Person".

People want to be treated special and feel good about who they are dealing with that level of trust.

The awareness I am trying to create is that the customer does matter very much, they need attention, they need to feel like they are special, and yes they are the most valued person in many ways.

Like anything else in life, some people will like the concept and some will not. Besides the MVP standing for my initials, I am focusing on the person and adding value.

I hope you see where I'm going here vs. the feeling that I'm just using MVP as the typical MVP in the sports world.


The Client Care Campaign was : "Making you Family"

I have to narrow down the decision to have the following as my Most Valued Promise and being categorized as # 1 in an area that I can be, due to just being a start-up and not in business yet, but yet being believable.

Choices narrowed down to:

1) The # 1 agency choice in a Whole New league. Where YOU are the MVP (Most Valued Person).
I kind of liked this, but wasn't sure if it would put me back to the sports analogy, which may not be such a bad thing??

2) We're #1 at treating you like family. As part of our family, your insurance needs are as important to us as they are to you.- this is what the marketing consultant liked, due to the concepts about caring,nurturing,recognizing, tlc,etc. They really liked the idea that I would be the guy that would treat my clients like family and state it all the time. They feel I can pull this off due to the research that has come back on my surveys and what I need to do to "Wow" my customer base, that the majority are not doing.

3) We're #1 at honoring you with MVP service or something similar. The main concept here was to state how different MVP service would be than other competitors and always show a 10 step point process that shows what MVP Insurance Group does all the time. Question to the consumer: Does your agent do this? Give the specific steps all the time.

4) The #1 agency where YOU are in the Winners Circle"- (the insurance group that puts me first)

5) The #1 insurance group that gives me TLC!

Important questions to YOU:

If I use the Whole New League theme, won't the MVP theme go back to the player vs. the person?

Won't the message go back to the sports theme and take away from the meaning of the Most Valued Person?

Is there anyway you could see the "treating like family" theme working for me in some capacity. A good hook I was going to use was: It's not just how you're covered, it's how you're treated!

Color schemes to be decided:

Red/white
Red/Black
Violet/Blue
Black/Gold

Yellow?? Green??

Any recommendations on color? It seems that most insurance companies are blue. The violet and blue together were not that bad and looked different. I can still look at hundreds of colors, but this is what they recommended to start.

I appreciate any suggestions/recommendations Then the marketing campaigns start!

Thank you for everything.