Hi everyone.

I'm planning to start a new small business in my local area, a small furniture removals service.

Initially, my target market will be divided into 2 groups:
1. Students (mainly University and College students)
2. Local residents

So far, I can only think of the following areas that I need to carefully research:
1. Target Market (potential buyers as mentioned above)
2. Capital (vehicle purchase, maintenance cost, operational cost)
3. Competitors (any local removals companies)
4. Vehicle type (I'm thinking of buying a Van, i.e. a Ford Transit or Toyota Commuter)
5. Software and website (online booking to take booking/orders)

My current situation is this...
I'm living in a rented unit, I'm currently working as a freelance website developer from 9AM to 4PM, and from 4PM to 8PM work a part-time pizza delivery job.

The reason I want to do this furniture removals business is that I think I see a good opportunity especially in the student removals market. Most students especially those who study here from overseas don't have drivers licence, nor any vehicles.

I've had a marketing lesson back in college (that was 6 years ago ), I remember a subject called SWOT analysis which stands for Strengths Weaknesses Objectives Time analysis, please correct me if I'm wrong.

By the way, apart from those 4 points above, is there any other thing I should take into account, especially I'm currently in the research stage?
Any thoughts, especially advice, comments will be highly appreciated, and don't be shy to brain-storm too