You guys are great! I appreciate the quick repsonse back on this and your "valued" input. As mi4johns stated from a cunsumers perspective, " I will purchase my policy from MVP instead of all the other guys I see on TV because I matter and Mike always makes me feel like an MVP (Most Valued Person). Mike is also the MVP of my financial team who always is there for me. They're the #1 agency in a Whole NEW League. What is that league? Consumers that need to know there are alternatives; consumers that are seeking a group that prides service, not just the signing of the contract; consumers that do not want to just get a drip-marketing campaign every few weeks to tell them they could buy something new; a consumer that answers the telephone and hears..."Hi, Tom. This is Mike, just wanted to ask you if there was anything I could do for you? Or, hey Anne, I saw that you won an award from your business club, congratulations...followed up by a card....There IS a new league in insurance offerings, and their best rookie in the draft is MVP Insurance....I'm not saying that I'm #1 in my industry, my city, or even on my block.

So I guess I feel good about honoring the customer as an MVP!

The issue on the tagline:

Do I use:
"Our Most Valued Person is YOU"- this is my gut feeling right now.
"Because YOU matter"
"Protection in a Whole NEW League"
"Protecting what YOU value"