Thread: Beer import
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Old 12-19-2006, 04:44 PM
bomba bomba is offline
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There's quite a few Poles in NYC, I believe, but don't believe you have an automatic market in selling to them. The beer should be quite cheap, but US beers are very cheap too. You won't be able to compete on price. It's a niche market you'll occupy selling to those who prefer a foreign beer sometimes and of course the local Polish crowd.

The usual method is to bring beer into a country in containers so you'll need enough money to afford a 20 foot container full of beer for each shipment. At around 20c per can that'll be a lot of money for each shipment.

But I suspect that there's probably lots of beer importers in and around NYC already. I would have no doubt that Polish beers of all types will already be brought into the US.

Distributing speciality items (beers - whatever) can be a problem in that each retailer might not take the quantities that you prefer.

You can be an importer, you can be a distributor too. But simplifying your business problem you could choose to distribute Polish beer first by buying it from another importer. Learn how to get it distributed and then if you see fit, import it yourself.

But why stick to Polish beer? There's a lot of good eastern European beers. The Czechs make very good beers so do the Germans. If you want to be a beer importer why stop at Polish beers?

You'll need to rent secure storage for the imported beer. Have a means to get it into stores, set up a billing system, learn how to sell to stores and clubs and obtain import knowledge.

If you haven't done it before, find someone who has. Learn from them. Or try importing small quantities at first and learn that way. In fact that is what my friend did. He imported South American beers into Australia and sold mostly to upmarket bars where they were prepared to pay more. Finding retailers might be your biggest problem.

Do your research FIRST and find out just what kind of demand there is. Vague promises from retailers to 'give it a try' is not RESEARCH.

You might even think of retailing it yourself as well as wholesaling to others. You'll learn plenty that way about how to get it sold.
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