Hi!

I can understand your dilemma; you feel like you cannot exactly explain what you want someone to do for you. The advice already given is excellent; dreamweaver will give you a professional looking site, but if your technical skills or time are a bit limited I'd say go with the standard drag-&-drop feature offered by many sites. they are all pretty much the same but tripod offers a relatively good one that I have some experience with when I was just starting out.

let me give you one piece of advice though; if you really want to make a positive inpact on your customers you can design your page yourself; but let someone else write you some webcopy. You will only see the impact of good copywriting after you actually get someone to look at what you wrote (much cheaper than having someone do it from scratch! you write what you want to communicate and someone else makes it better and stronger!). I also have to admit I am not unbiased here; I am a professional copy writer myself and know the importance of words, especially in this competitive market! if you are interested in having someone look at your copy; I'd be happy to give you a few (FREE) pointers on what you already have and I would be able to give you some more information on a revision.
contact: chr.buske@utoronto.ca

I hope the webbuilding goes well!! good luck!