AudioConnell can you tell me what this website tool is? Sounds interesting.

CStanton, I am also a business owner who, like you, wanted a good website to promote my enterprise. I am also, by accident and now profession, a talented programmer of just about anything (I cut my teeth on databases when I was a kid). I am also fortunate enough to have artistic skills and have worked commercially as a , illustrator, graphic designer and computer aided designer etc. and have built many websites in the past, but it ain't what I do now.

To further reiterate what everyone seems to be saying here, I would totally leave the process of web-development to a company who do it day-in, day-out, a company who knows how to design to promote, and who can reflect your visual direction and corporate image.
You have to remember, professionals who work in this field are half artists and half designers, so look at the whole in both ways, aesthetics and functionality, and they have the experience and skill to create anything you wish to digitally and get it online.

Given my own experience and skills, I could easily develop my own website, and have all the creative control, but someone who does this everyday will no doubt know more than I and have tips and tricks up their sleeves that are beyond me.

For example, despite my knowledge in this area, I wouldn't have known how to code specifically so that search engines will crawl my site better, thus affecting page ranking etc.
One also might have dismissed the targeted use of fonts, colours, imagery, textual content etc, as an overall part of the design, and as a reflection of the perceived image of the company - the company's brand etc.
These are all considerations that must enter into the design of a promotional website, as well as many more factors to reflect on.

Lastly, if you are to approach a company to develop your web presence, don't make the mistake of thinking your creative direction is the best or even a correct one. Unless you are a design professional, a talented electronic artist or one of the original writers of Photoshop, I would hazard a guess and say that any established webdesign company will have more than enough barrelloads of creative talent to bring your ideas to life, much better than you could probably imagine it. Usually clients who think they know what is best and interrupt the creative flow all the time with things they would like to see, or colours they want to use are absolutely wrong and end up with a pig's ear of a site, and end up blaming the designer...

The best approach is to have an idea in terms of a concept you wish to communicate, like the perceived culture in your company, or the dynamism of your product, or the absolute solidity of your established enterprise etc.
A pretty website does not necessarily reflect the brand image your company is trying to cultivate, so your home-made website might be functional and not-so-garish-that-I-vomit, but does it say what you want it to say about your company, or do you even know what your website is saying? Website psychology is akin to advertising campaigns psychology, so treat it seriously - if you were making a TV advert, you wouldn't want to do it yourself just because you're handy with a Sony camcorder and you filmed your daughter's nativity play and now think you're Ridley Scott? (Caveat - unless you are an awesome art house film maker! Or Ridley Scott!)

I would suggest you approach a reputable webdesign firm, or a multimedia marketing firm to create a web presence for you, rather than think you are the next force in homemade websites - there are millions of home made websites trying to promote their business, try something novel and team up with a good marketing company and /or web design company and realise a much better interpretation of your company brand than you ever could at home (sorry if you really are a somewhat amazing designer/closet programmer, but coming from my background, I can easily challenge you in saying I know something about this industry - and just for the record, I am now a full time Software Engineer so I'm not pitching for the job either!)