Budget Advertising- Local
This was originally a reply post but decided to make it a new one...
From personal experience in 3 major cities; Miami Beach, NYC and San Diego.
If your on a budget but need to flood your local area with your service....
First off, Craigslist has given us an enourmous amount of business(even though we dont use them anymore, because we don't have to) in the past few years, like adwords, you have to learn how to use it.. And yeah it's free. Most poeple think "free advertising" is not worth it. most of the time it's not. But think of it this way- Craigslist.com is ranked in the top 30 in Alexa.. That's HUGE HUGE HUGE traffic. And that's one of the foundations of advertising- traffic. So in this case free is good... However, you still have to have a well written ad & title for it to be effective. Also branding... You can't put up an ad once or twice in the same locale and expect it to give you sales. You need to brand your company or service to all those poeple who use Craigslist, because most poeple who use it always comes back. For example- placing a full page ad in a major newspaper once will still hardly get you noticed... It needs to be branded- repitition. In a study, most consumers do not fully notice or react to an ad until there 3rd or 4th time seeing it in the same general location or genre. Meaning if your placing an ad, make sure its recurring. Other wise it's pointless. So if placing a reccuring ad, don't change it around everytime the new ad goes out. Let it slowly stick in your consumers minds.
Craigslist also lets you post a few pictures on your ad, take advantage by adding a picture of your product or store etc... Think of it this way... When your searching for a car on autotrader.com or browsing through MySpace or dating websites, do you ever click on a profile with no photo? 99% of the time you will click the profile with a photo.. If you do place an ad on craiglist- there is a small logo that says you have photos available... Bang- traffic.
You can also try backpage.com
So whats better Business Cards or Flyers?
Business Cards are significantly cheaper and lighter than flyers and postcards... And beleive it or not much more effective. We've been printing / desiging and marketing with flyers and biz cards for years for our company and other companies as well...
The amount of information that can be placed on a biz card compared to a flyer is much less- granted. But in effect that's why it's more effective. Although people are more likely to be initially attracted by a large colorful flyer, chances of them actually taking it home is null. And after looking at the flyer for less then 6 seconds, it's thrown away - and about 5 to 20 minutes later, they forget what they even read. Waste.
Business Cards however- have a much greater chance of being used for it's purpose... It can easily fit any pocket, a good wallet filler and more professional.
If your in a major or populous city, your in luck for some great marketing. To make a long story short- You can hire someone you trust (or do it yourself) to distribute 1000, 5000, 10000 etc business cards on car windsheild wipers, apartments, stores, etc.... The typical rate is $10 an hour or $10 per 1000.
Remember these are budget ways to advertise locally. However the distribution of business cards is pertinent for any local business. I was going to write more... But it's dinner
Hope that helps you guys out some what..
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