There must be quite literally millions of books on sales. One that is completely readable and provides immense insight in an amusing and quirky way is "Selling the Wheel" by Jeff Cox

ISBN: 0671033107

It gets a 5 star customer rating on Amazon.

I loved it and highly recommend it. In fact, I think I learned more from this book than from much weightier tomes like Neil Rackhams "Spin Selling"

Is there anything specific or something that stood out in teh book that you particularly liked or was it the style?