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Marketing books?


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Old 12-16-2006, 01:24 PM
alban alban is offline
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Default Marketing books?

Any suggestions on good sales and marketing books that I could read?
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Old 12-16-2006, 01:33 PM
mig mig is offline
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The Sales Bible Revised - Jeffery Gitomer. EXCELLENT book! Good information about how to sell as well as some motivational spin.
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Old 12-16-2006, 01:38 PM
doom doom is offline
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I have a book for my MBA marketing class that was pretty good send me a private message if you want me to look up who put's it out.
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Old 12-16-2006, 01:42 PM
blade blade is offline
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Quite possibly the best book on down to earth business marketing any where, "Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-think, Out-perform and Out-earn the Competition" ~Jay Abraham

But don't expect anything on the 4Ps or creative design and advertising. These are things that any small business can (and should) do as part of normal operations
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Old 12-16-2006, 01:45 PM
moga moga is offline
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And another outstanding book on referrals and business networking, "Endless Referrals",
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Old 12-16-2006, 01:48 PM
man man is offline
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Guerilla Marketing by Jay Conrad Levinson
It isn't a great step-by-step book, but it gets you thinking in different ways.
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Old 12-16-2006, 01:50 PM
ninel ninel is offline
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thanks for all the suggestions. I'll be checking these out on Amazon.
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Old 12-16-2006, 01:52 PM
alexa alexa is offline
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Get Clients Now by C.J. Hayden is excellent.
Getting Business to Come to You by Paul and Sarah Edwards is another one.
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Old 12-16-2006, 01:54 PM
mishel mishel is offline
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well, after looking at a lot of these books at Amazon, I've decided that I should narrow it down to what I need most. Which is how to get clients, and how to keep clients. I've always been in a B2C business, so B2B is very new to me.
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Old 12-16-2006, 01:56 PM
rav rav is offline
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Depending on where you're at in the "game", Selling to VITO by Parinello
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