Every single study I have read in the past year states that it's not the pictures that gets the readers attention, but rather, the heading. In this case, this is the simpliest and most direct heading we could come up with. Out of about 50+, we designed to run with this one.
And from my ad alone, within the first two or three sentences, you know exactly what my company does. You, as a reader, can either choose there and then whether you want to read the ad further or turn the page.
This looks like the most active thread on this site of late. LOL
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