I've heard lots of good things about Affiliate Programs.
If you're the one offering it, that gives others incentive to push your business for you. For someone like me who would rather play with a Give-Yourself-A-Lobotomy-At-Home kit than go to a networking event and schmooze, an Affiliate Program could be a very good thing. It would be like having your own sales force.
For the Affiliates themselves, it only works as good as the effort they put into it. If their copy gets attention and sells -- cha-ching! If, instead, their copy makes people want to get the abovementioned lobotomy kit, obviously they're not going to make much regardless of what they're hawking.
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