When deciding on a new logo I personally recommend two color logos & design packages. If you look at most major corporations you will see that their logos & identity materials are only two colors. There are several reasons for this:
1) Two color logos are usually crisp, clean looking, & easy to read.
2) Two color logos adapt easier to one color printing (fax cover sheets, forms, one color ads, etc.)
3) Two color logos/design packages are more economical for printing. Most printers are set up for one color, two color, and full color printing. Full color (CYMK) printing is more expensive than one & two color printing. For most printers, to print three colors, they have to run your piece through the press twice — once, for the first two colors, then a second time for the third color... this makes three color spot printing expensive.
Feel free to e-mail at
dclopez@dclgraphics.com if you have any questions.