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How would you market african american hair braiding DVD's?


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Old 12-16-2006, 02:09 PM
xmara xmara is offline
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Default How would you market african american hair braiding DVD's?

For your target market, where is your place of choice to put your advertising dollars?
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Old 12-16-2006, 02:12 PM
zuza zuza is offline
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Here are some quick tips that might help:

1) Get your product listed on hairstyle/hairdressing sites or hairstyle directories. Probably best to buy some links from relevant sites, or you might be able to obtain link exchange.

2) Advertise using Google Adwords/Overture or maybe even search feed. Pay per click advertising should work well for your product, as you can target people searching for a particular keyword.

3) Write a quick article about Hair Braiding, and try to submit the article to places that talk about hair styles etc.
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Old 12-16-2006, 02:15 PM
rav rav is offline
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Good day --
I've pasted a list of things to consider when attempting to drive traffic to your site. Feel free to contact me if you've got any questions!

Driving traffic to your site

1. Keywords
a. Research the overture/google suggestions
b. Sign up for wordtracker.com
c. Use gorank.com
d. Also check out instantmarketingsecrets.com/keyword.htm
e. And smtek.info/cgi-bin/keywordtool.cgi
f. Searchguild.com/diffculty will rate how difficult to rank for certain keywords
g. Get expected traffic from www.digitalpoint.com/tools/suggestion
h. Visit your competitor's web pages and look in the title and meta tags.
i. Look over your past customer testïmonials, and see if there are any keywords you can use. This strategy lets you get inside your customer's mind to produce more market centric keywords.
j. Consider synonyms.
k. Think of singular and plurals keywords.
l. Use hyphenation and variations. Example: webhosting, web hosting, web-hosting
m. Use abbreviations and misspellings.
n. Combine your keyword phrase into one word.
o. Use "space" and "+" with keywords. Example: web+hosting, web +hosting
p. Visit Crossword Compiler and download their demo software. Plug in your keywords and discover a multitude of additional words.
q. Once you have your list compiled visit Keyword Tumbler and download the frëe software. Put your keywords into a text file and then let Keyword Tumbler generate multiple variations of each keyword phrase you have
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Old 12-16-2006, 02:20 PM
mishel mishel is offline
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4. Link Building
a. Make sure your link on another site is your domain name, not a tracking url that has their domain name instead
b. Make use of customer sites and affiliate programs
c. Seek industry directories for link trading or article/release submission
i. DMOZ Directory
1. If your site is listed here, go directly to its category and research. If not, locate the category in which it’s most likely to be listed.
ii. Yahoo! Directory
iii. Google Directory
1. Google lists from highest page rank to lowest, hence the sites at the top of the list would be better for link exchange.
iv. Beware of Link Farms: Sites that have tons of links with no specific affinity.
v. Requesting a Link
1. Look for webmaster’s contact info within site
2. Link to their site from yours already
3. Provide commentary on an interesting part of their site
4. Don’t threaten to remove if no reciprocation
5. Only link to sites that provide value to your users
d. Use Google GARBO to find similar sites for link exchange
i. Related:http://www.yoursitename.com
e. Write articles that contain your keywords
i. Post on your own site with a pre-licensing statement that allows others to grab the articles and post on their site. Make sure that you give them a specified url to use
ii. Post your articles on other sites
1. ezinehub.com
2. ezine-dir.com
3. 1st-in-articles.com
4. ideamarketers.com/
iii. Acquire content for your own site that increases your # of pages, keywords for indexing/spiders (subscribe to RSS feeds). Do a search for “reprint articles”
1. Ezinearticle.com
2. Goarticles.com
3. Webpronews.com
4. 1st-in-articles.com
5. ideamarketers.com/
f. If applicable, create your own Blog/RSS for auto-feed to subscribers
g. Check the number of links coming to your site with “link:yourdomainname.com”
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