While guys im almost got my website done im doing a real estate advertising site. Anyways, i want to ask some questions and hopefully u guys can anwser. ok my competetion is charging customers $15.00 a wk to advertise on there site and $375 for every lease they provide a property, but the thing about it is they subtract the $15 wk(so basically 15 times number of wks minus 375) from the 375 if they get a lease. Now the question is on my site im offering $300 for every lease i get and i dont know if i should charge for $7 wk or charge nothing,but the lease charge. i know why they do it. Its because they are guartnee some type of money if they dont get a lease. so they dont waste space on there data base for nothing.Do u think i should do this. I want to have an edge but dont want to get screwed because im new.

Going directly to the "edge" you mentioned. If you are competing on price alone, then you are at the mercy of who can offer the most service for the lowest price. You don't want to get "pigeon-holed" there.

If you really want to get an edge, offer more advantages to advertising on your site. By creating more value in their investment, you will not have to focus your attention on the $7 wk, or whatever fixed price. Advertisers will not mind spending a few extra dollars a week, if they know the ROI, service, and their advertising dollar is well spent.

i guest your right. im still a little confused if i should charge 7 a wk. but i think i might