I have a few thoughts on this.
First of all, your opening paragraph starts off by telling your customers not to buy from you. There is no reason they should buy from you (other than "phenominally low prices" - A claim you haven't proven.) The headline and the first paragraph is the most valueable "Real Estate" you have to sell your customer, and right now your site is completely wasting it.
Why should they buy from you? Are your prices lower than anyone else's? Your shipping faster than anyone else? Your products better than anyone else's? Are they all hand made?
If you don't have a unique selling point, a reason they should buy from you and not anyone else on the Top 10 of a Google search, I'd recommend you develop one.
Aside from that, your first line and your first paragraph need to capture the reader's attention and make him want to keep browsing. You really have about 3 seconds before he either clicks the little "X" in the upper right corner, or continues to browse your site.
So what should you say? Who's your target market? Since you're "wholesale," you're probably not targeting lovers buying jewelry for their partners. Who is most likely to buy your product? Small private stores? Ebayers looking for inventory? Large warehouses stocking up on product?
Tailor your site - and especially the first paragraph to whoever you're marketing to. If you're marketing to small private stores, maybe you'll emphasize fast shipping to the store. If you're marketing to Ebayers, you might offer Drop-Shipping and ease of processing. Large warehouses might look for be looking for reliability to replenish their stock.
Here's a quick example, tailored to fast shipping:
"If you're looking for Jewelry that will zip off your store shelf faster than bottled water in the Nevada desert, and for it to be at your doorstep before Thursday, September 14th, you've come to the right place.
Here's how it works ... (Insert description of how you will get your product to them the fastest. How it's completely trackable. What carrier you'll use, and the shipping lady's name. How you gaurentee your shipping - And how they'll get their money back if it isn't there when you say it will. etc)"
You see where I'm going with this?
Price right now seems to be your site's only selling point. Generally price isn't a good selling point. But if you insist on using price, you have to back it up. Everyone and their grandmothers say they have the lowest price. Show screenshots of competitor's websites. (Take it down if they ask.) Comparison photos to retail price tags. (It doesn't matter if it doesn't really relate.) Don't just say you have phenomenal prices - back it up.
Couple other points ...
1) Track your traffic - Where's it comming from? Where to the leave? Do they see your front page and click out, or do they really try to find the shipping price and leave in frustration, as Streetracer suggested? Don't guess, track.
2) Do you have a marketing strategy? How are you getting traffic? How do you keep traffic from returning? Are you building a list? Are you contacting the accounts you have? (I suggest Dan Kennedy's "No BS Direct Marketing for Non-Direct Marketing Businesses" book for a premier on marketing.)
3) Best-Sellers shouldn't be "Y004-0856" - That doesn't mean anything to your viewers. Include a picture, maybe a description.
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