Alright, so here's the follow up to my earlier thread about the marketing plunge we took in late August. Sorry it didn't come sooner.

Here's a link for reference: http://www.small-business-forum.com/...ead.php?t=2292

The issue came out on Oct. 26, and today is Nov. 23, so we've got about a month running time. Anyways, I learned a big lesson.

The responce is more of an eye-opener than anything else. I was hoping to use this company as a means to an ends but looks like I'll need to find another route.

The results are as follows:

Inquiries: 2
New customers: 0

So in the end, this plan was a bust. I lost a fair amount of money and a great amount of time. Oh well. What doesn't kill me will only make me stronger.

One thing is for sure though: this is only a temporary setback.

Take care guys,

I feel ya, Jason. I've bought overpriced ads for my other site in a national magazine and in targeted newsletters and had minimal success, yet I can post a message in a discussion group where potential customers hang out and get 200 new visitors and a few orders the same day -- for free.

What is your business? You didn't include a link.

Thanks for the update Jason.

Yeah, i remember your last post about this. Sad to hear it didn't help much. Only 2 new inquiries? Maybe it's time to look at different products, READ: other than automotive products.

You need more pictures of products. Even though we can assume that those looking know what you're talking about, some people buy on impulse and looks of products.

Well... that's my $0.02

At least ya know. What are you going to try next?

Real Estate and Oil investments.

what was the circulation of the magazine in which the ad was placed...

I am surprised you had only 2 enquiries.....

According to the media kit, a total audience of 189,000 (Based on 2.58 readers per copy). The numbers I cared about were the actual numbers sold, not RPC:

Subscribers: 57,000
Newstand: 16,000