Hello!

I think I have a great idea that I believe might really take off. I thought of it because it is something I need/want, and is something quite useful that hasn't been thought of yet. I wont say exactly what it is, but I will say it is in women's fashion, and will be mostly used during summer (which for me, being in Australia, is coming up in a few months). It has a HUGE market. Now my plan, is to:

1.)Import about 50 of these items, and sell them on ebay to gauge how well the market receives them. I don't want to invest thousands initially if I'm just plain wrong and no one wants them (I am also running another business).
2.)If they do well, I will import many more and set up a website to sell them off. I need a MASSIVE marketing campain to get the message out there before summer ends. So far I have thought of
- google ads
- advertising on fashion forums
- continue to sell via ebay and direct people to my website from there also
- competitions "win one a week, enter by telling 5 friends about ...."

Now my questions are, what else can I do to get my product out there?

And, if I were to sell wholesale to fashion outlets, what sort of mark-up should they get? I have heard of keystone pricing, but this seems like not quite enough of a mark-up for them. What do you think?

Thanks for reading Oh and sorry for not posting an intro first, I have been reading these forums for months and I'm just so excited about my idea I wanted to post right away.

What's the product?

Great idea

But products are vital, and market ia also important. Good luck for you

Hey Summer, your business idea is no doubt good but in case you want us to suggest about the way of marketing of your product, we need to have a clear idea of what exactly your product is...unless we don't have a clear knowledge of the product, it wont be possible for us to suggest properly. So, first tell us, what product you wish to sell?

the idea u have is really good but i agree with everyone, What is the product you are intenting to sell?