There are a number of things I look at. You mention Alexa rankings. I do look at those. Based upon Alexa rankings alone, the traffic the site you mention gets isn't too impressive. I have several sites with around the same Alexa ranking as that, and I know how little traffic they get, so I don't imagine this site gets much better. Conisidering the type of site, if it's not getting in the top 50,000 or better in Alexa, you wouldn't even really need to look beyond that. What I mean by the type of site is that it's a generalist type site that should attract webmasters (who would have Alexa installed). If it were a niche site on some esoteric topic, I wouldn't pay much attention to that ranking.
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